I like how simple the picture is. The model is framed by white space. The shades of purple keep your eye glued to this photo. The lines created by the skirt and wrap gives your eyes a fun maze to trace.
The photographer made the model the focus. The leading line of the rolling rack leads the eyes to the model. the model's legs lead you up to the model again. The shading of the gray hues keeps your eyes focused on the girl. Then the girl's shadow leads you to the mannequin. Over all the space is well used and keeps the eyes happy.
The main focus of the photo is the model in the red sweater. The clothing is dull and draws the eyes to the center of the photo. This clothing also creates a frame for the girl. I found this fascinating because it was a unique advertisement for a fashion line in Sweden.
The contrast is intrigues my eyes and creates a flowing rhythm. The dark evening gowns catch my attention first. My eyes drift over to the pink top and float to the blue blouse. London and Paris picture has an asymmetrical balance.